Have you heard of the Amino app? I hadn’t either, until just the other day.
While I was sifting through pins on Pinterest, I followed a pin to its originating link and stumbled upon this oddly satisfying app that allows you to share just about anything. The best part about that app is that content is curated into small sections or groupings called “aminos”, but we’ll get into that more in a minute.
What is the Amino App?
According to the following, from Amino’s app description in the Google Play store, this is what the app is:
“Amino’s network of communities lets you explore, discover, and obsess over the things you’re into. Each community has great content, the friendliest of people, and exciting events. Get involved:
– DISCOVER and search communities for whatever you’re passionate about
– CHAT with likeminded people across the world
– WATCH videos, read blogs, and share favorites
– POST your own blogs, polls, and more
– GET the latest news and info about your interests
– CUSTOMIZE your profile and grow a following“
While it is a great description of what the app is, it doesn’t touch on just how great it is and how much potential there is in it for makers and DIYers around the world.
How does Amino work?
There are these little groups or communities (called aminos) on the Amino app that are focused on particular topics or subjects. They can be about popular TV shows, movies, sports teams, hobbies, etc. Just about anything you can imagine, there is an “Amino” for it.
For example, one of the first aminos that we joined focused on making or DIY. This particular amino is simply titled “MAKER”.
In this amino you can find a group of like-minded people who are into the same things you are, if making is that thing.
After browsing through this amino and interacting a bit in their community, it seems to be a really good place. The people are supportive and the UI is easy to navigate.
Each amino is different though. Each one has its own feel, guidelines and ways to earn rep or clout. The latter being an important factor in any particular amino group.
Another nice thing that you can see depicted in this image is at the bottom. At any given time you will see different people who are present in the current amino which you are in. This is beneficial, since you can interact with them on the fly.
What can you post on the Amino app?
You can post just about anything and everything on Amino. Each amino group is different, but most of them allow you to post such things as; Questions, Images, Links, Quizzes, Polls, Wikis, and Blogs. Some of these are enabled as you can more rep in that particular amino community. I can only assume that this is to cut down on spam posts, but I have no hard evidence for that.
To this point we have posted an image post and a link post that linked to our website. The image posted as you would expect, but the linked website post was an absolute delight. Posting a link allows you to post an image and drive traffic to your site unlike Instagram. We have yet to try it out with a YouTube video, but I have seen a few posts that were YouTube videos and they play right inside the app.
While I have no idea what kind of traffic this will drive to our website, or any other website for that matter, I can say that the communities are very active, which is nice.
An example of our website linked post on the Amino app
Here is an example of a linked post we made in the Maker Amino. This post is of our DIY Cheese Knife. Posting was simple. I copy and pasted the link to our website article into the app when posting. I was given the option of giving it a title and a description. The app also pulled a small intro snippet from the post and placed it underneath the image.
The thing I liked most about this post is that there is a button right underneath the post that says “View it”, which allows viewers to click straight through to the website article. How much impact this will have on traffic to our site is yet to be seen, but every little bit helps, usually. Time will tell how much impact this will have. I imagine that over time, as your rep increases and you are more active, the potential increases.
Thoughts on the Amino app
I think there may be some potential here if the user base of this app continues to grow. Another nice feature, which we have not yet played with, is creating our own amino. This too could be a great way to bring attention to your work or maybe even hyper-focus on a specific niche that you work within. For example, instead of a MAKER amino, a woodworking or scroll sawing amino would be good.
At this point, I can say that the app is a delight to use and has unique and encouraging user base. It will be interesting to see where this goes.
If you are interested in the Amino app you can download it in Google Play or the Apple App Store. If you decide to try it out or if you have already, I would love to know your thoughts on this app.
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